My Projects
This page is where I have all my projects, some of which are from past jobs and some from classes at CU Boulder. Above each one is a description of the project.
Proctorio x Teacher Impact Video Campaign
This project was created at Proctorio for a LinkedIn Ad Campaign, where we asked Proctorio employees to answer the question, "Which teacher had the greatest impact on your life?" I compiled a set of videos and distributed them to various audiences throughout the LinkedIn community so that they targeted and resonated with similar people to those being mentioned in the videos. For example, people who mentioned living in suburban areas versus big cities, or people who mentioned teachers who taught specific subjects - I'd target those audiences to be within the education industry, with a focus on engineering or art. Here are a couple of the best-performing videos:
Orange Sky x The Sink
This project was created by my team and I in our Strategic Communication Capstone class at CU Boulder, where we were asked to come up with an agency name, "Orange Sky," and a campaign plan to help a local restaurant (The Sink) get more visitors on a daily basis. Below is our final presentation and a Case Study.
Orange Sky x CU Art Museum
This project was also created by my Orange Sky team and I in our Strategic Communication Capstone class. For this project, we were asked to create a campaign plan or the CU Art Museum on campus to help them get more students to sign up for their hands-on programs and more museum visitors in general. Below is our final presentation, as well as a Case Study.